Digital Marketing: Small Business vs. Enterprise — What Actually Works at Each Scale

Digital Marketing: Small Business vs. Enterprise — What Actually Works at Each Scale A friend of mine runs a candle business out of her garage. A few months ago she messaged me, frustrated, asking why her Instagram strategy “wasn’t working like Nike’s.” She’d posted consistently, followed all the best practices she’d read online, and still […]

Social Commerce: Selling Directly Through Social Platforms

Social Commerce: Selling Directly Through Social Platforms So what actually changed? “Shopping on social media” used to mean seeing something cute on Instagram, tapping a link in someone’s bio, and losing interest before the site even loaded. That’s disappearing fast. Analysts peg the global social commerce market at roughly $1.2 trillion by 2027 — and […]